Dear Partners and Valued Customers,

After more than four decades as a trusted acrylic manufacturing partner, Sing Mas is entering a new chapter in its long-term development.

Beginning in 2026, Starite will become our sole brand identity for external communication, representing the next phase of our evolution— built upon our established manufacturing expertise and expanded toward material innovation, aesthetics, and sustainable value creation.

Why the transition from SME to Starite

Over the years, the SME name has been closely associated with our role as an OEM manufacturing partner.
As our business continues to evolve — spanning application development, cross-industry collaboration, and international market engagement— we found it necessary to adopt a brand identity that more clearly reflects who we are becoming and how we collaborate with the market today.

Starite was created to serve this purpose:
a forward-looking brand that communicates clarity, innovation, and material-driven solutions, while remaining firmly supported by Sing Mas’s manufacturing foundation.

Brand structure moving forward

• Starite: the only brand name and logo used for all external communication, branding, and collaboration
• Sing Mas: the legal entity and manufacturing operator responsible for production, contracts, and execution
• When using the Starite and Sing Mas logos together, they must be stacked vertically rather than placed side-by-side. Side-by-side placement incorrectly implies a co-branding partnership, whereas vertical alignment correctly identifies Starite as a brand of Sing Mas Enterprise.
•                 Starite

       by Sing Mas Enterprise

       Starite｜ 星銘實業

This structure allows us to maintain operational continuity while presenting a clear and unified brand to the market.

Brand application & guidelines

Starting January 5, 2026, all newly created external materials will adopt the Starite brand identity.

Existing materials may continue to be used until updated or reprinted.

To support our partners, we will be providing a Starite Brand Guideline, including:

• Official logo files
• Corporate color palette
• Visual and brand application standards
• Usage guidance for marketing and commercial promotion

These guidelines are designed to help partners confidently and consistently apply the Starite brand in joint communications, marketing materials, and business presentations.

If Starite is to be visually applied in third-party designs, storefronts, websites, or promotional materials not directly produced by our team, we kindly ask that the designs be shared with us for review prior to public release.
This ensures brand consistency and protects the long-term value of our shared collaborations.

Thank you for your continued trust and partnership.
We look forward to shaping the future together under the Starite name.

Warm regards,
Starite
by Sing Mas Enterprise