2025.12.12
Acrylic To Global－Vetica Group
Our Sing Mas intern team recently had the invaluable opportunity to join Vetica, our trusted branding partner, in what became a milestone moment for our
company’s transformation. For over 40 years, Sing Mas has been deeply rooted in traditional OEM manufacturing. Branding,
storytelling, and identity-building were never part of our operations or mindset.
So this session wasn’t just something “creative” —
it was our company’s first real introduction to what branding truly means.
This experience became far more than a simple workshop.
It was a thoughtful process of analyzing, interpreting, and reconstructing the essence of who we are becoming, our renewed brand identity. Together,
we began examining the strategic layers that shape a modern brand — from defining core meaning and narrative to understanding how a brand connects with the world.
Our interns brought sharp curiosity, cultural diversity, and fresh perspectives.
With Vetica’s guidance, these conversations sparked meaningful breakthroughs that will help shape the next chapter of Sing Mas. A
heartfelt thank-you to Vetica for opening this new world to us — for your clarity, patience, and the energy invested in guiding our team.
Your partnership makes this journey inspiring and possible.
⭐ And the journey continues…
Next week, we will be sharing two important pieces of content that highlight key moments in our brand transformation:
✨ A short film introducing renewed supply chain spirit and brand direction —
offering a first look at how we present ourselves to the world and how we define a true “all-in-one service.”
